84%

Amazing new statistics about online video were just released that make me more confident than ever than video is where it’s at in reaching one’s audience online. According to ComScore, who just released their online video numbers for September, 84% of Americans watched online videos during September 2009. 84%!

And what’s even more interesting is that the average video watched is now 3.8 minutes in length!  Now 3.8 minutes might not sound very long but in internet time it’s an eternity. It’s kind of like dog years to people years. If you can get people to stay on your site for that length of time, and find a way to engage them, entertain them and inform them all at the same time, then you’ve gone a long way to gaining a new customer.  So figure out what your story is and tell it through video.