The Case for Online Video
July 16, 2010 by Robyn · Leave a Comment
For businesses or organizations who haven’t yet embraced online video to promote themselves, the question is often very simply, “Why should we?” A terrific article at ReelSEO lays out the case clearly and simply. While I recommend reading the whole thing, it boils down to the fact that video if the present and the future on the web and if you don’t jump on the bandwagon, you’re going to miss out.
Did you see the online Old Spice viral videos that just took the internet by storm yesterday? Video engages viewers in a way that text simply cannot. Internet users are watching video, sharing it with friends, and using it to make purchasing and business decisions.
So are you intrigued? Want to figure out how online video can work for your website? We’d love to talk with you and show you what online video can do for you.
Video Rules
October 16, 2009 by Robyn · Leave a Comment
Just read a terrific article by Jeremy Scott at ReelSEO about why businesses need video on their websites. Why YOU need video on your website! You can read the whole thing HERE.
Some of my favorite highlights:
“…video actually shows people what your product or service does, instead of merely describing it. The late Billy Mays was a pitchman known for demanding one thing of the products he sold: that they be demonstrable. If you’re in business, then you have a product or service that is demonstrable. You’ve got to show people why they should be moved to do business with you. A short-but-sweet video pitch can cut through the noise and reach a consumer with an explanation of your company that mere text could never convey.”
“Putting videos online is quick, easy, and yes… even a non-techie can do it. But creating great video content? That’s an art…But fear not. Even for small businesses, demo videos are still affordable expenses, and they’ll pay off in the long run.”
I couldn’t have said it any better myself! 
Bella Stella
October 16, 2009 by Robyn · Leave a Comment
We just finished creating a video for Bella Stella Resale! Bella Stella is a fabulous kids resale shop here in Portland. Actually it’s two stores — one for babies and one for older kids. But don’t let me tell you…owner Laurel Ackerman will tell you herself. Watch her video below and Enjoy! (and then go visit Bella Stella!)
