Some of my favorite highlights:

“…video actually shows people what your product or service does, instead of merely describing it. The late Billy Mays was a pitchman known for demanding one thing of the products he sold: that they be demonstrable. If you’re in business, then you have a product or service that is demonstrable. You’ve got to show people why they should be moved to do business with you. A short-but-sweet video pitch can cut through the noise and reach a consumer with an explanation of your company that mere text could never convey.”

“Putting videos online is quick, easy, and yes… even a non-techie can do it. But creating great video content? That’s an art…But fear not. Even for small businesses, demo videos are still affordable expenses, and they’ll pay off in the long run.”

I couldn’t have said it any better myself!